How marketing operations transformed from a seasonal promotional layer into a high-yield operating system—driving 100% sponsorship capacity, 57% portfolio growth, and 250M+ cumulative audience reach across five event seasons.
CASE STUDY 02: Pickathon & Showdown Saloon
How an omnichannel GTM turnaround drove a 227% surge in average daily ticket sales, scaled 39.5M+ impressions, and engineered a year-round $295K live venue revenue engine.