The Challenge: Launch a fiercely authentic, historically Portland-based motorcycle show in the middle of Las Vegas—creating a high-energy, exclusive event that could stand alone as a once-in-a-lifetime experience.

My Role: Event Marketing, Sponsorship Management, & Community Storytelling.

The Vibe: First-ever and maybe only. We treated the Vegas debut at The Western not just as a second event, but as an exclusive, high-stakes moment in moto history. I crafted a localized marketing and storytelling strategy that bridged the gap between industry trade (AIMExpo) and raw consumer passion, ensuring the show "ONE-upped" Vegas for a weekend nobody will forget.