Event Marketing, Sponsorship & Community Storytelling

5+ Year Engagement • +29% Year-over-Year Attendance Increase • 300+ Custom Brands

I was brought into this engagement to translate the brilliant, controlled chaos of North America’s largest custom motorcycle show into a scalable commercial framework—and I never looked back. I fell so completely in love with the gritty, community-driven narrative of the show that I didn't just market the lifestyle; I went out and earned my actual motorcycle endorsement to live it.

Over a multi-year sprint, I engineered the show's public voice, built comprehensive full-funnel ticket campaigns, and managed onsite media relations. By aligning brand truth with strict corporate metrics, I secured high-value activations for global giants like Progressive, Harley-Davidson, Indian Motorcycle, and Danner, proving that authentic subcultures can scale systematically without losing their soul.

The Strategic Year-Over-Year Architecture:

2022 (Year 13) — The Blueprint & Castle Rock TT: Stepped in to anchor the post-COVID live return. Simultaneously served as the sole Marketing and Sponsorship Director for the co-promotion with Progressive American Flat Track to revive the historic Castle Rock TT—ultimately winning the national AMA Flat Track Event of the Year.

2023 (Year 14) — Scaling the Narrative: Cemented the show’s media relations framework, maximizing regional economic impact and designing full-funnel ticket urgency campaigns that consistently triggered sell-out crowds.

2024 (Year 15) — Cross-Market Synergy: Masterminded high-profile cross-promotional activations, collaborating directly with the legendary Mama Tried crew to bridge Midwest and Pacific Northwest moto-subcultures, amplifying collective community footprint.

2025 (Year 16) — The Entertainment Capital Takeover: Scaled the show's physical and digital architecture to launch high-octane activations in Las Vegas, proving the brand's operational scalability and commercial viability in elite hospitality and entertainment markets.

2026 (Year 17) — The Pinnacle & Global Demand: Executed a historic final campaign, solidifying a multi-year legacy of flawless execution. The culmination of this branding, PR, and positioning work resulted in ultimate global validation: being formally headhunted by delegates from Australia to export and produce the entire festival ecosystem internationally.