Castle Rock TT / American Flat Track americanflattrack.com — Flat Track Event of the Year — American Motorcycle Association
Round 16 of 2023 Progressive American Flat Track championship.
CASE STUDY: American Flat Track Castle Rock TT
Role: Sole Marketing & Sponsorship Director (Co-Promotion)
"When a national championship tour rolls into town, there is zero margin for error."
The Challenge
Bringing a premier stop of the Progressive American Flat Track national championship to the historic Castle Rock track means balancing immense corporate standards with deep local fan culture. The crews at the Mount St. Helens Motorcycle Club worked tirelessly on the dirt, while the AFT national infrastructure demanded flawless execution. There was no giant agency handling the business engine on the ground—I was the sole Marketing and Sponsor Director for the entire co-promotion.
The Strategy & Execution
Operating as a team of one, I built the event’s commercial and promotional framework from scratch to connect regional Pacific Northwest energy with national corporate sponsors.
B2B Sponsor Acquisition: Structured, pitched, and secured high-value regional sponsorship packages, ensuring top-tier brand visibility along the track, inside the pits, and throughout the pre-grid areas.
B2C Ticket & Promotion Engine: Engineered hyper-targeted digital, print, and grassroots marketing campaigns to drive regional foot traffic, creating massive buzz during Castle Rock Speed Week leading up to the main event.
Media & PR Coordination: Managed onsite media relations, coordinated press credentials, and streamlined communications to build maximum local and national coverage.
The Result
When the green flag dropped and the 450 Singles and 750 Twins tore out of Turn 1, the grandstands were completely packed, the trackside branding was flawless, and the sponsors walked away with maximum ROI. I proved that you can successfully scale a high-octane, high-risk national sporting event through lean, aggressive, and highly strategic execution.
The Ultimate Result: "Event of the Year"
Operating as a team of one, I built the promotional framework from scratch—connecting grassroots regional energy with national corporate sponsors to pack the grandstands.
When the green flag dropped, the energy was electric, the trackside branding was seamless, and the crowd response was massive. The ultimate proof of success didn’t just show up in the ticket data; the historic comeback was officially named the AMA Flat Track Event of the Year. I proved that with the right narrative, you can awaken a sleeping giant, satisfy national brand standards, and deliver an absolute masterclass in sports entertainment.