HalfPint Leather is a vintage and used leather purveyor headquartered in Portland. They closed their storefront NE Mississippi Avenue in January 2019 and transitioned to online sales via Instagram and eBay and wholesale. They sell leather boots, belts, bags, accessories and clothes for men, women and children. Brands include Coach, FRYE, Dooney & Bourke, Filson, Tony Llama.

As Social Media Director, I created and implemented a social media strategy, researched products and trends, styled products, captured content, wrote copy, drove all steps of the sales cycle via Instagram and provided marketing and sales recaps.

Highlights

Sold more than $10k in the first 3 months

Doubled the average monthly sales (was $1.3k prior to me taking over the account)

Increased monthly impressions and drove traffic (average between 400-600 profile visits per week)