B2B SaaS / Restaurant Technology

Content Marketing, GTM Strategy & Demand Generation

The Economic Impact: $0 to $15M ARR in 18 Months

I served as a core engine behind the Go-To-Market (GTM) execution that scaled the Chowly Platform from zero to $15 Million in Annual Recurring Revenue (ARR) during an aggressive 18-month hyper-growth sprint. My mandate was to turn complex, abstract APIs and restaurant tech integrations into high-converting, value-centric narrative frameworks that focused heavily on "Return on Time" and operational efficiency for independent operators.

Next-Gen GTM Architecture & AI-Enabled Systems

To accelerate pipeline velocity, unlock content-led growth, and establish market authority, I drove a comprehensive platform rebrand and pioneered the deployment of advanced AI-enabled agentic workflows. By adopting emerging AI tools at an accelerated rate, I built out a sophisticated multi-channel content strategy structured around high-yield pillars:

AI Agentic Workflows & AEO/GEO Optimization: Trained custom agentic AI systems to systematically optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This ensured Chowly's visibility across modern AI discovery engines (ChatGPT, Google Gemini, Perplexity) alongside traditional search.

Accelerated Content Strategy & Velocity: Engineered an agile production engine that combined human-led strategic pillars with AI velocity to successfully launch an ambitious target of new, high-quality blog posts—drastically scaling brand footprint without sacrificing editorial integrity.

Full-Funnel Demand Generation: Architected customer-facing positioning for first-party ordering platforms, tech-stack unification, and digital storefront optimizations across lifecycle email tracks, paid acquisition, and product launch campaigns.

Product Marketing & Middle-Funnel Velocity: Authored high-intent, data-driven case studies (including the Nora Restaurant & Bar impact analysis) that shortened sales cycles by clearly demonstrating ROI, platform adoption, and tech-stack consolidation.

Strategic Category Authority: Co-produced and marketed elite, co-branded strategic workshops featuring Google executives—capturing high-value inbound leads by positioning Chowly as the premier authority on restaurant SEO and discovery commerce.

Through semantic, AI-search-informed long-form frameworks and highly aligned sales enablement collateral, I proved how cutting-edge product storytelling and technical agility can systematically scale an enterprise B2B platform.