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The Playbook: Led marketing and rebranding initiatives, engineered automated AI-driven SEO and GTM content architectures, and streamlined publishing workflows. The Impact: Scaled platform revenue from zero to $15 million over 18 months. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/2f362010-ab38-4c6f-b9ad-09207d990ba1/26ac3a60-8eeb-487e-a6c2-9f2eaf0facce_rw_1200-1.png CASE STUDIES Valcre | Content Strategy & Enterprise SEO The Challenge: Required authoritative B2B positioning and deep technical translation for commercial real estate appraisal software. The Playbook: Spearheaded content strategy, thought leadership initiatives, and technical SEO-optimized workflows that resonated with enterprise operators. The Impact: Cemented market positioning and organic pipeline growth through high-value technical assets. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/57d0f247-a6af-4ac1-8a35-f2c16cfae4b5/484867769_675582925141225_6176116811926349504_n.jpg CASE STUDIES The One Motorcycle Show | Portland & Las Vegas The Challenge: Managing multi-channel promotions, capacity planning, ticket metrics, and press relations for massive, high-visibility crowds. The Playbook: Directed marketing, sponsorships, public relations, ticketing, and sponsor press releases across multi-day events at Zidell Yards and Las Vegas locations. The Impact: Maintained seamless operations, massive regional attendance, and top-tier media coverage. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/049f59fb-3050-4bdb-95f4-93f56e3909ee/SZ4CUB5T2VCYXNUDYKNMR543YY.jpg CASE STUDIES Pickathon | Festival Content & Community Relations The Challenge: Amplifying community engagement, ticket awareness, and digital storytelling for an iconic Pacific Northwest independent music festival. The Playbook: Developed community relations and editorial content packages that captured the festival's unique regional ethos and drove attendance. The Impact: Deepened audience loyalty across the Pacific Northwest, expanded digital visibility, and successfully translated the festival's legendary live experience into compelling multi-channel narratives. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/774de091-a4c6-4a97-bb59-2ba45996354a/2022-Castle-Rock-TT-Results-beach-1.jpg CASE STUDIES Castle Rock TT | American Flat Track The Challenge: Driving visibility and community co-promotion for a premier regional racing event. The Playbook: Served as sole marketing and sponsor director, orchestrating regional PR outreach, community partnerships, and promotional campaigns. The Impact: Earned official Race of the Year honors. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/9fc57004-a408-4ba0-826e-7a5a7f436954/showdown+saloon2.jpg CASE STUDIES Pickathon Presents: Showdown Saloon | Venue Marketing & Community Programming The Challenge: Establishing a distinct cultural footprint and consistent community engagement for a beloved local entertainment and live music hub in Southeast Portland. The Playbook: Spearheaded targeted promotional campaigns, artist relations, and local media outreach to cement its reputation as a cornerstone of Portland's live entertainment scene. The Impact: Drove consistent venue capacity, boosted local community participation, and secured strong ongoing engagement across regional entertainment listings. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/f61f1cf8-b2b3-4814-a3af-713ed11a0103/portland-winter-ice-rink-prosper-portland_o7xnru.webp CASE STUDIES Portland Winter Ice Rink | Civic Activation The Challenge: Generating public excitement and community attendance for a major downtown seasonal family attraction. The Playbook: Produced public-facing messaging, media outreach, and promotional content highlighting the downtown activation. The Impact: Drove strong community participation, family engagement, and positive local media coverage. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/a41b2e3e-95b2-49d9-9a41-1322f35cab8e/68755008_2842336025781065_2520848814353416192_n.jpg CASE STUDIES Slabtown Village | Regional Placemaking The Challenge: Establishing community identity and public awareness for a major neighborhood development and local retail hub in Northwest Portland. The Playbook: Developed hyper-local brand narratives, community-facing copy, and promotional collateral highlighting local storefronts and foot traffic initiatives. The Impact: Fostered strong neighborhood engagement, elevated local business visibility, and successfully anchored the destination within Portland's urban landscape. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/01a7d314-edbb-453e-8435-55d0d1c368fe/nasa.webp CASE STUDIES Earth Day Oregon | Statewide Environmental Campaign The Challenge: Mobilizing statewide participation, corporate sponsorship, and public awareness for a major environmental giving and sustainability initiative. The Playbook: Crafted multi-channel public relations campaigns, digital storytelling packages, and partner communications connecting local nonprofits with civic donors. The Impact: Drove record-breaking community engagement, amplified regional sustainability efforts, and secured widespread media coverage across the Pacific Northwest. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/d5d20403-5dbd-4104-bb5f-bcb146909402/Screenshot+2026-08-31+at+2.17.44%E2%80%AFPM.png CASE STUDIES Prosper Portland & Travel Portland | Local Campaigns The Challenge: Fostering sustainable community engagement, economic visibility, and public-private collaboration for Portland’s defining cultural, culinary, and civic initiatives. The Playbook: Spearheaded multi-year fractional partnerships, vendor relations, hyper-local public relations campaigns, and cross-industry programming that connected local makers, media, and regional institutions. The Impact: Established enduring civic institutions, drove record-breaking regional participation and tourism, and built a deeply connected community ecosystem across the Pacific Northwest. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/a00221fc-9d1b-4d7a-b699-98980034307e/EtZkyOCVoAESdCi.jpg CASE STUDIES Portland Juice Co. & Stellar Pops | Local Beverage & CPG Scaling The Challenge: Scaling market visibility, retail presence, and community engagement for local cold-pressed juice and artisanal frozen treats. The Playbook: Built vibrant brand positioning, packaging copy, and community-facing promotional campaigns across local markets. The Impact: Drove robust regional retail traction, secured local brand loyalty, and established a memorable presence in Portland's crowded CPG landscape. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/1600b346-b715-4bca-9101-5c62749375d5/475057389_28145058608475639_7668316851485999272_n.jpg CASE STUDIES Halfpint Leather | Artisan Goods Positioning The Challenge: Establishing brand presence, tactile storytelling, and local market connection for independent leathercraft goods. The Playbook: Crafted authentic material narratives, maker-focused positioning, and direct-to-consumer visual identity. The Impact: Fostered strong regional brand equity, elevated product craftsmanship, and connected independent goods with discerning local buyers. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/41bd8159-a8d9-4e19-9748-36fc3d46e012/292246292_724066032311217_6551336256137506522_n.jpg CASE STUDIES McMinnville Journalism & Media Publishing The Challenge: Delivering rigorous reporting, sports journalism, and regional cultural coverage across collegiate and local print media. The Playbook: Authored beat reporting, sports features, and craft culture pieces for the Linfield Review, Linfield Sports Magazine, the News-Register, and Oregon Beer Growler. The Impact: Built a foundational mastery of deadline-driven storytelling, local newsroom operations, and regional audience engagement. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/d7431813-6b57-4b35-bfef-a34bee5ef71f/062314_20No_20Lutefisk_2C_20but_20a_20good_20time.jpg CASE STUDIES Investigative Reporting & Fellowships University of Oregon & Charles Snowden Program | Investigative Journalism Fellowship The Challenge: Earning a highly competitive, merit-based fellowship dedicated to high-stakes investigative reporting and professional newsroom execution. The Playbook: Conducted deep-dive investigative reporting and newsroom production under rigorous professional editorial standards. The Impact: Secured prestigious Snowden scholar recognition, cementing a lifelong commitment to uncompromised source work and factual storytelling. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/ba0f546a-f6c6-443b-b68c-3c5425d1ada2/1_b3pJkk67-RhYRj5hN17WJw.jpg CASE STUDIES Queer Design Club | Community Programming & Advocacy The Challenge: Amplifying community building, leadership visibility, and professional programming for LGBTQ+ designers and creators (including high-profile speaker series featuring industry leaders like Debbie Millman). The Playbook: Managed community outreach, partner communications, and digital content architectures that highlighted underrepresented voices in the industry. The Impact: Fostered a deeply connected national network, expanded professional opportunities for creative practitioners, and elevated important industry dialogues. https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/e8f7db2d-d1ec-4ff1-9e6b-27d1a488ec0f/5B868D94-CFC7-43EC-88D0-1BAACDFA73A5.jpeg CASE STUDIES Clarity | Professional Design Summit - Remote & New Orleans, Louisiana The Challenge: Elevating visibility and driving professional attendance for an esteemed technical design conference. The Playbook: Spearheaded promotional campaigns, digital marketing, and event editorial strategy tailored for experienced practitioners. The Impact: Drove robust industry attendance, secured strong engagement across professional design networks, and reinforced the event's reputation for technical depth. https://tunny-marlin-lnwp.squarespace.com/new-page1 daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/711beb3e-9429-4200-92f9-c763ba71574d/codioful-formerly-gradienta-LeG68PrXA6Y-unsplash.jpg FRAMEWORK - Leadership Philosophy True operational excellence requires building a permanent, structural thread between a brand's creative ambition and the hard financial realities that govern business growth. https://tunny-marlin-lnwp.squarespace.com/home daily 1.0 2026-10-09 https://images.squarespace-cdn.com/content/v1/5d85aa71e82a5c29c9df21e3/fc007469-b3d9-4b44-8696-53690be38bcd/Sarah+Jo+Mason+-+Selected+Brands+and+Partners.png HOME https://tunny-marlin-lnwp.squarespace.com/index daily 0.75 2026-10-09 https://tunny-marlin-lnwp.squarespace.com/testimonials daily 0.75 2026-10-09