Business Case: Experiential Monetization & Sponsorship Scaling for a Regional Media Powerhouse

Assuming full commercial ownership of regional luxury publishing portfolios across Portland Monthly and Portland Bride & Groom, I directed the experiential monetization and print and digital advertising sales strategies for premier large-format media properties.

By restructuring sponsorship package variables and designing data-backed partner fulfillment pipelines, I successfully maximized event-based account yields, minimized client churn, and delivered record-breaking commercial event profitability for signature regional fixtures.