Business Case: Digital Acceleration & Experiential Integration for a Leading Independent Media Organization

Tasked with constructing a net-new digital book of business from absolute zero within a legacy independent print newsroom, I engineered data-driven sales pipelines that drove an immediate 50% year-over-year digital revenue growth rate.

Simultaneously, I managed the cross-functional live presentation flows, partner vendor coordination tracks, and interactive digital advertising alignments for staple cultural properties, consistently ranking in the top three for overall product sales performance across the organization's media portfolio.